We are LUXPRESSO

Born from a passion for coffee. Crafted for unforgettable moments. LuxPresso began with a shared belief: coffee could be more than a morning ritual. It could become part of the moments people gather for, celebrate, and remember. Founders Lucia Dinca and Bill DeWhitt had worked together across entrepreneurial ventures for years, bringing two different strengths to the table: Lucia’s instinct for emerging trends, product development, and creative direction, and Bill’s background in technology, innovation, and investment. Together, they saw an opportunity to reimagine one of the world’s most celebrated coffee cocktails: the Espresso Martini. The cocktail had become a favorite in bars and restaurants, but there was a challenge behind its popularity. Recipes varied from bartender to bartender, preparation took time, and delivering the same exceptional experience consistently became increasingly difficult in high-volume environments. Lucia and Bill believed there had to be a better way. Not simply an easier Espresso Martini, but one that could preserve the quality, character, and experience of a beautifully crafted cocktail while making it effortless to serve. The Pursuit of the Perfect Pour Turning that idea into LuxPresso took more than a great recipe. Lucia and Bill spent years exploring ingredients, equipment, and production methods, setting uncompromising standards along the way. The coffee needed to be smooth and refined. The cocktail needed depth and balance. And the signature foam of a properly made Espresso Martini could not be an afterthought. It was part of the experience. In 2023, they found production technology capable of bringing the vision closer to reality. From there came extensive development, testing, and refinement, ultimately creating proprietary methods designed to deliver the flavor, consistency, and distinctive finish they had envisioned. The result was LuxPresso: a premium, ready-to-pour Espresso Martini crafted with specialty coffee and a layered blend of spirits, including amaro, amaretto, rum, vodka, and Kahlúa. No espresso machine. No complicated preparation. No sacrificing the experience for convenience. From an Idea to an Experience When LuxPresso debuted at the Texas Restaurant Association Expo, Lucia and Bill finally had the opportunity to put years of work directly into the hands of hospitality professionals. The response confirmed something they had believed from the beginning: convenience and craftsmanship did not have to compete. LuxPresso could give hospitality professionals greater consistency and simplicity while still giving the person holding the glass something that felt special. And that possibility extends far beyond the traditional bar. LuxPresso was created for hotel lounges and restaurants, but also for golf courses, resorts, events, concerts, celebrations, and the unexpected places where a great drink can turn an ordinary moment into an occasion. And This Is Just the Beginning The Espresso Martini is where the LuxPresso story begins, but it is not where the vision ends. LuxPresso is building a new expression of coffee cocktail culture, one rooted in exceptional coffee, thoughtful innovation, uncompromising quality, and the belief that remarkable experiences should not be limited by where they happen. Because ultimately, LuxPresso isn't simply about making a cocktail easier to serve. It's about making an exceptional experience easier to have. LuxPresso. Crafted for the art of hospitality. Designed to enrich every occasion, anytime, anywhere.